The Best Trade Show Giveaways | The Essential GuideTrade shows often equal travel, so this is a no-brainer. The jet-setters are going to appreciate trade show travel items like luggage tags, travel kits, or TSA-approved personal effects like lotion, sunscreen, and locks. Like the other items on this list, you can easily personalize them with …
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Trade Show Games With Your Logo Can Boost Your Brand Recognition If you’re looking to get a serious edge over the competition at your next convention, using the best trade show games with your logo and branding will do the trick. Not only will your trade show display booth attract visitors like honey to bees, …
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Attracting The Right Booth Traffic The job of a trade show marketer is not easy by any means. Your goal is to generate as many good leads as possible. To boost your booth traffic, you attempt to lure visitors to come to your booth with exciting convention games and promotions. This technique is a great …
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The Best Games To Boost Your Trade Show Marketing You may exhibit at trade shows to develop sales leads, but you have plenty of competition from other vendors with the same idea. Even if fellow exhibitors present a completely different product, you still vie with them for the attention of attendees who are making their …
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8 ideas for a greener show Current trends show that upwards of 70% of companies are investing in sustainability. These companies are planning ahead for our planet’s future, while also showing their clients that they care. The trade show industry is considered the second most unsustainable industry in the world, generating 600,000 tons of waste …
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Securing Event Sponsorships If you’ve ever been to any type of event, large or small, for profit or for charity, chances are it had at least one sponsor. Take sports for an example: It’s pretty hard to imagine watching a game on TV without commercials for auto insurance and fast food. Even smaller events like a …
Things I wish I knew before my first trade show! If you’re reading this article, you’ve more than likely been to your fair share of trade shows. You’ve got the networking part down. You’ve watched the speakers. You’ve seen so many booths that it’s hard to remember more than a few. Now, your company has …
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Trade Show Games That Draw a Crowd In recent decades, the art of trade show promotion has evolved. Gone are the days when all you had to do was set up a modest booth and have a stack of brochures ready. Nowadays, it takes something more to stand out in a sea of competitors who …